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Explaining the value of a smart thermostat

Most North American homes have at least some kind of thermostat installed. They may have transitioned from a mercury-based thermostat to a digital thermostat, or even a basic programmable thermostat that they think is good enough. How do you explain to your customers there is huge value in spending $199 – $299 to upgrade to an ecobee smart thermostat?

First of all, educate yourselves. The more you understand, the better you will be able to explain to a confused or wary homeowner. It’s important not just to understand the difference between traditional thermostats and smart thermostats, but also to understand where the industry is going in general, with respect to the connected home.

Smart thermostats save money

More than any of the other advantages smart thermostats have to offer, homeowners value cost savings. Heating and cooling costs account for between 40% and 50% of a typical home’s overall energy costs, and an ecobee smart thermostat can save a homeowner an average of 23%* on those costs. This means, depending on the size of a home and the type of thermostat a homeowner is upgrading from, installing and properly using a smart thermostat can result in enough savings to make up for the price of the thermostat within the first year of use.

Smart thermostats increase home comfort

Homeowners feel uncomfortable in their homes but don’t always understand that their thermostat is the single most important contributor to home comfort (or discomfort). Smart thermostats are more accurate at measuring the current indoor temperature and more efficient at raising or lowering it to your desired indoor temperature. Not only that, but smart thermostats further increase home comfort by connecting with indoor air quality accessories such as humidifiers/dehumidifiers and air filtration products.

In the case of ecobee3, because the thermostat comes with a free wireless remote sensor, homeowners can ensure a consistent temperature throughout the home and effectively reduce hot and cold spots (i.e. microclimates).

Smart thermostats save energy

Saving money is really a byproduct of saving energy. Smart thermostats ensure that a home is at a homeowner’s desired temperature when it needs to be, and eliminate unnecessary HVAC usage. The equipment only runs when the home is occupied (or soon to be occupied) so you save energy and save money on heating and cooling costs.

Smart thermostats deliver peace of mind

ecobee smart thermostats are Wi-Fi enabled and therefore you can monitor and control them using a smartphone, tablet, or computer. This means, no matter where you are, you can check in on your home to see how your system is doing. Furthermore, homeowners can setup alerts to warn them if their system is not working or is working sub-optimally. Finally, homeowners can create reminders for annual system maintenance, filter changes, and more.

*These savings are calculated by comparing to a hold of 22˚C. For details visit